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The Confidence Trap
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Transformation Think Tank Show with Doyle Buehler Episode 2 Part 1 With Marta Grutka  2018 02 26
09:56

Transformation Think Tank Show with Doyle Buehler Episode 2 Part 1 With Marta Grutka 2018 02 26

"What else is possible with transformation?" This is what you must look at when thinking about long-lasting, commercially viable transformation, according to Marta Grutka Many businesses have "lost" because they literally have their head stuck in the sand. The first and easiest way in any transformation is to ensure that transformation comes from within your organisation. And yet, we often get blinded and even blind-sided. You believe in what you're doing so much, that you don't actually see what is going on around you... or just in denial. Yes, we all get stuck "IN" our business, instead of "ON" them. Marta shares insights into how to avoid putting your head in the sand, which can crush many companies, as we have seen with Blockbuster and others. And, it needs to be commercially viable, which can be hard for startups, but there needs to be a fundamental business case. As Marta describes, don't get caught up in the "new-fat-snap-chat-cat-app" (I think that's what she said!) that doesn't actually fulfill a commercial need, and just based on "eyeballs" and advertising - that's not a business that can survive in the future. Listen to The Transformation Think Tank Show Episode #2 PART 1 with Marta Grutka Link to PART 2 In comments #transformationthinktank Patricia Reed Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur Find me on Social Media Twitter http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler For speaking engagements and interview requests for digital strategy, social media and online marketing email: doyle@thedigitaldelusion.com More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/ Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ Take the Digital Leadership Quiz: http://www.leadership.digital www.thedigitaldelusion.com (C) 2016 Doyle Buehler
Transformation Think Tank Show with Doyle Buehler - Episode 2 Part 2 With Marta Grutka   2018 02 26
09:56

Transformation Think Tank Show with Doyle Buehler - Episode 2 Part 2 With Marta Grutka 2018 02 26

How to decide if business transformation is what you really need to activate your business? Look at how technology facilitates your true strengths and then create value in the process at every step of the way. It can't just be a one-hit wonder. And, it needs to include everything. "Making sure that you're very clear about what systems you're already using. And ask is the technology the best way to do that? At what point does there have to be a human layer to this. At which point is technology helping those humans do their jobs better?" Marta Grutka takes us on our latest journey of transformation on the Transformation Think Tank Show with classical brands empowering employees and business goals around the world. What to do? Look for patterns and deeper meaning to your transformation. Be clear about your culture and your purpose. What are you missing out on? This is Episode 2 PART 2 of The Transformation Think Tank Show Check the comments for PART 1 Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur Find me on Social Media Twitter http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler For speaking engagements and interview requests for digital strategy, social media and online marketing email: doyle@thedigitaldelusion.com More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast Join the discussion of digital strategy, leadership and marketing online on our Facebook Exclusive Group: https://www.facebook.com/groups/onlineinnercircle/ Get a copy of the international best seller - The Digital Delusion -www.thedigitaldelusion.com/3 or on Amazon: http://amzn.to/1V819mQ Take the Digital Leadership Quiz: http://www.leadership.digital www.thedigitaldelusion.com (C) 2016 Doyle Buehler