Whether supporting capital markets development projects in sub-Saharan Africa at the World Bank, IFC; launching some of the earliest and most successful interactive programming and transmedia offerings at AOL; or introducing the first nationwide 4G Wimax network in Malaysia, Marta’s unconventional, quick-start approach has helped to create positive disruption in diverse industries worldwide.
After receiving a Bachelor of Arts in foreign languages (French and German) and mass communications, and a Master's in International Relations from Boston University (Brussels), she went on to live and work in some of the world’s leading business, media and political centers, including: Hong Kong, Los Angeles, New York, Paris, Singapore, Sydney, and Washington, DC.
From 2005-2012, she was a founding Board Member of the Singapore chapter of Junior Achievement, the world’s largest organization dedicated to educating students in workforce readiness, entrepreneurship and financial literacy. Over the years, she has served as a mentor and volunteer for The Alliance for Women in Media (Los Angeles); The Singapore Council of Women’s Organization (Singapore); Women in Media (Sydney); and Women’s Media Networks (Hong Kong & Singapore).
Select Career Accomplishments
Uplifted global employer brand campaigns for Group DANONE to attract Millennials, crowdsource talent and engage current employees in new, transformation leadership initiatives; doubled the number of graduates recruited in Asia within 12 months.
Helped promote the National Broadband Network (nbn™)'s mandate to transition Australia to a digital future by revamping a 24/7 social CRM strategy that increased consumer engagement on key platforms by over 1,200% in 12 months.
Transformed go-to-market approach, repositioning Korn/Ferry International as a leadership advisory firm through the Korn/Ferry Institute thought leadership and content marketing platform.
Secured and allocated US$8MM (up from a US$10K activities budget) to lead the Motion Picture Association of America’s “Respect Copyrights” global consumer awareness campaign by persuading Hollywood studio CEOs that a positive, not punitive approach was required to win support for efforts to protect the rights of creative industries in a digital age.
Conducted award-winning Reviewers’ Programs for groundbreaking AOL Anywhere (SM) consumer electronics products and services.